Strategy is a word which is more used in warfare and may appear contrary to perception of public relation as a soft profession , but in actual perception is a warfare. A celebrity faces internal and external threat to his/ her reputation. In addition there is a need for being in the limelight continuously. Same goes for corporate, sportpersons, politicians or anybody who has a public persona. But would one set of strategy work for people from all fields? No, they work in wide and varied fields and so the communication plan has to be tailor made to their specific requirements. At SambandhPR ,we take pride in depth study which is done on a regular basis , which in turn leads to huge benefits for the clients. We do constant off the ball running and that leads to goals (meeting client objectives).